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نویسنده :سونار سونا
تاریخ:سه شنبه 2 تیر 1394-05:05 ق.ظ

مقاله تجزیه و تحلیل وسیله-هدف رینولدز و گاتمن

عنوان انگلیسی مقاله: Reynolds and Gutman Mean end Analysis
عنوان فارسی مقاله: تجزیه و تحلیل وسیله-هدف رینولدز و گاتمن
دسته: آمار
فرمت فایل ترجمه شده: WORD (قابل ویرایش)
تعداد صفحات فایل ترجمه شده: 8
ترجمه ی سلیس و روان مقاله آماده ی خرید می باشد.
_______________________________________
چکیده ترجمه:
تجزیه و تحلیل وسیله-هدف شیوه ای برای چگونگی تعریف موارد ذیل فراهم می نماید: (1) ویژگی های(صفات) عینی یک محصول یا خدمات را می توان در ارزش های نام تجاری تجزیه نمودو (2) چگونه ارزش نام تجاری می تواند، به نوبه خود، به تماس با مشتریان تبدیل شود. نظریه وسیله- هدف با این فرض حرکت می نماید  که مردم به هر چیزی که می ببینید، بشنوید، و غیره به آن معنا می دهند. و با توجه به این امر ما بطور ناخودآگاه این معانی را در طرح های ذهنی موجود ذخیره می نماییم. ما این کار را با هر فردی که برخورد می نماییم، انجام می دهیم (همچنین به عنوان تصور قالبی یا افراد مسکوت شده اشاره شده است)، اما به مشاهدات مان از محصولات و نام و نشان های تجاری معنا می دهیم. مدل زمینه ساز تجزیه و تحلیل وسیله-هدف به اصطلاح زنجیره وسیله-هدف نامیده می شود. شکل 1 ساختار زنجیره ای وسیله-هدف را نمایش می دهد.





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